Little White Lies | Behind the scenes photoshoot with Saga Sig

Already exclusively launched at Urban Outfitters this week, it is  not everyday you get asked to cover a new label’s very first brand photo shoot for their Christmas and Spring/Summer 2013 campaign. Little Whites Lies is a new womenswear label created by Angie De Napoli. To  watch your dream unfold before your very eyes and just as you envisioned, is an overwhelming event in one’s life.  Angie and her designer partner, Donna K, have produced a gem of a collection!  The handpicked small team consisted of Ole Elias Reinholdsten (make-up artist), Pandora Lennard (stylist) and photographer Saga Sig, who has an extraordinary and sensational eye! Everyone synced and worked calmly, to produce effortless, dreamy results.

You won’t see items of the clothes as you have to wait (got my eye on a beauty of a lace jumpsuit!) but here’s a little taster.

Thanks for wonderful day.

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