I don’t  think there is any other Celebrity named, brand endorsed product out there that has been more profitable, endurable, popular, fashionable with both sexes alike, in any fashion brand collaboration. Michael Jeffery Jordan. ‘AIR JORDAN’ has to be a marketer’s wet dream product-of- a-lifetime to have.  The  Jordan’s have created such an insatiable demand, that when they were first launched in 1985,  just owing a pair drove people to barefoot robberies, ‘shoe jackings’ at gun-point!

I’ve had a few pairs over the years and have naively put to the bin when done. But I am going to reminisce and cry at the wonder of these TOP 100 AIR JORDAN’S OF ALL TIME!  compiled by one of my favourite sites Complex

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