Boxpark Shoreditch. Opening day
Boxpark is finally open. Since 2005 from my then showroom window in the Tea Building, I have watched the whole site transform. From the bridges being put in, to the arrival of Shoreditch High Street underground and now the fashion industries creative concept of Boxpark.
Basically it is a pop-up mall of 60 shipping containers, providing retail space for brands with no or limited high street presence. Besides the unique idea of utilising a massive derelict space surrounding the area, Boxpark provides a low-cost, low risk to brands wanting gauge their wares on a fickle market.
From what I see, Boxpark has provided a good flow of well know brands such as Calvin Klein, Evisu, 55 DSL, Luke, Etnies, Irregular Choice and many eateries on the upper deck. The only thing I found lacking was actual newness of labels and women wear brands. Maybe, as is the case of many new ventures, it was a ‘chicken or the egg’ scenario, ‘Let other’s try, and then well will see‘
Now open on the first payday of the month and a couple of weeks before Christmas, (even if three months behind schedule) people who I spoke to were buoyant and positive at the general customer feedback and of course purchases. More interesting for me was to see how the brands made use of their spaces. Evisu being top of my list for its creative container fit-out.
With the new kid on the block, Boxpark has now put Shoreditch as a truly original shopping destination in London. Why? You have Brick Lane for its vintage and eclectic street sellers, Petticoat Lane, Spitalfields Market and restaurants, Hoxton and Redchurch Street for Designer goods and galleries, Columbia Road Market for flowers, foliage and pubs all within a 10 minute walking distance. And if fed-up of being outside, 2 stops on the underground takes you to Westfield Stratford. Plus all outside the congestion charge!
London’s East End now takes the crown my friends. Hat off to you Roger Wade for thinking out of the box.